Public relations take into consideration the bigger picture of how an organization relates and is perceived by the public at large. A good public relation strategy cannot only help a company understands its customer and provide meaningful solutions, but track those results and often forecast outcomes for future circumstances. On the other hand, public relations professionals often work with an organization senior management to deal directly with critical internal and external company events. Both traditional media and the internet are utilized to communicate the appropriate message.
Media relations can be described as a company interaction with editors, reporters and journalists. The media can be newspapers, radio, television, and the internet. The goal is to communicate a client’s newsworthy message, story or information using the appropriate media outlets. A company many need only one person to work with the media or choose or hire a team depending on the amount of information that has to be controlled.
This can be accomplished internally or by using an external agency which can get the job done. Media relation specialists usually connect with the media world on a daily basis. These professionals work to develop and design media plans that can become a blueprint for what the company hopes to accomplish at a local, national or international level. Business strategies are designed to manage and create positive perceptions of the company.